HOW PACER WORKS
Three layers of coaching built around how leaders actually make decisions.
Not a course. Not a coaching program you have to schedule around. Not a chatbot that tells you what you want to hear. PACER is a structured thinking process available when you need it most, backed by 36 years of proven coaching models and a community of leaders facing challenges at the same level.
SEE THE METHODOLOGY IN ACTIONThe full session, recorded. About 77 minutes, watch anytime, no sign-up.
WHY WE BUILT THIS
Most leadership support arrives too late, costs too much, or hands back someone else's answer.
Talk to enough senior leaders and the same pattern appears. They aren't stuck because they lack information. They've read books, hired consultants, and attended offsites. They're stuck because no one is helping them think clearly about the problem sitting in front of them right now. Their problem. This week. Under this kind of pressure.
For 36 years, Rich Tyson built his practice around a different idea. He never gave answers. He questioned assumptions. His average client stayed for 11 years because he helped them develop the discipline to solve their own problems.
PACER exists to scale what Rich built. It makes that thinking available at 11 p.m. when a decision can't wait until next week's coaching session.
WHAT YOUR LEADERS GET
Three integrated layers of support. Each one serves a different purpose.
PACER membership is built around how leaders actually work. Sometimes they need clarity right away. Sometimes they need a conversation. Sometimes they need a room full of people who understand the weight of the decisions they make.
The Leadership Architect
Always available. Always focused on the real problem.
The Leadership Architect is an AI coach trained in the PACER models. Most AI tools brainstorm ideas and reinforce the way a leader already sees the problem. The Leadership Architect asks the questions that uncover what a leader believes, fears, or hasn't recognized yet. It doesn't solve the problem. It helps leaders identify the problem they actually need to solve.
Human Coaching
When questions aren't enough, you need a person.
A certified coach who has faced the kinds of decisions your leaders are making. Because leaders have already sharpened their thinking with the Leadership Architect, they don't come to coaching with only a vague concern. They arrive having done the hard thinking first. Coaching is typically monthly, and each leader decides how much to share.
Live Mastermind Sessions
A group where everyone understands the responsibility you carry.
Usually virtual, so your leaders can join from wherever they work. One group brings leaders together inside your organization to strengthen alignment. The other brings together leaders from different companies, giving them a place to discuss issues they wouldn't raise with their own board and hear from peers facing similar challenges.
THE LEADERSHIP ARCHITECT, IN PRACTICE
Recently, a leader came in convinced his go-to-market challenge was mainly an awareness problem. He had a model, a product he believed in, and a plan. The Leadership Architect didn't evaluate any of it. It asked one question.
What makes you confident that once your ideal customers become aware of this, interest and desire will naturally follow?
That stopped the session. The awareness strategy that built his previous business depended on personal relationships. Would the same approach reach strangers at scale? It wouldn't. Once he recognized that, the rest of the conversation changed.
THE FRAMEWORK
The models are what set PACER apart from the coaching tools your leaders have already tried.
Rich Tyson developed these models over 36 years of coaching hundreds of CEOs across more than 60 industries. They were refined inside real companies making decisions with real consequences. Every principle has a balancing opposite that keeps it grounded. Accountability without empathy creates fear. Confidence without humility creates blindness. Here are just three of the PACER models.
The Problem-Solving and Decision Model
For when a leader is stuck.
Perspective, Alternatives, Consequences, Emotions, Resolution. It surfaces what a leader believes, stress-tests it against reality, and produces a decision they genuinely own. Not a recommendation. A committed next step.
The Action Model
For executing with discipline.
Plan, Act, Control, Evaluate, Revise. Converts a decision into disciplined movement, catches drift before it gets costly, and turns each cycle into learning that sharpens the next.
The PACER Interpersonal Model
For leading effectively through relationships.
People, Authenticity, Communication, Empathy, Respect. Helps leaders strengthen relationships within their teams and with those they serve—building communication, trust, and the human connection required for leadership that goes beyond efficiency and effectiveness to genuine efficacy.
THE COMPOUNDING EFFECT
Month one looks different from month three. Month three looks different from year two.
Month One
The Leadership Architect is learning your leader's context, language, and situation. The questions bring clarity from the start.
Month Three
It recognizes recurring challenges, how each leader responds under pressure, and which assumptions they consistently defend.
Year Two
Closer to the coaching relationship Rich built over a decade because the models continue to compound.
Rich's clients stayed an average of 11 years because their thinking kept improving and the value continued to grow. Members also use additional PACER models to shape organizational vision and strengthen interpersonal rapport. That's the long-term outcome PACER membership is designed to create.
PRIVACY BY DESIGN
A confidential place to think out loud.
Some of a leader's most important thinking happens before there is an answer worth sharing. The Leadership Architect gives members a private, confidential space to question their assumptions, explore difficult alternatives, acknowledge uncertainty, and work through consequential decisions with complete candor.
That candor is fundamental to PACER. Members need to know they can think honestly without wondering who else is listening.
Your conversations are yours. Your thinking can be candid. Your leadership can be better because of it.
WHERE PACER COMES FROM
Two bodies of work that arrived at the same conclusion.
Rich Tyson
36 years building a CEO coaching practice, one relationship at a time. Creator of the PACER models, coach across more than 60 industries, MBA from Harvard, 11-year average client tenure. Author of Align and Execute: It's All About the Money... But It's Not.!
"I'm not here to answer your questions. I'm here to question your answers."
Jared Oates
More than a decade co-founding and building Niche Academy, a learning platform serving thousands of organizations. Author of Tension: Mastering the Superpower of Paradox-Aware Leadership. His technology background made it possible to scale what Rich built. Rich's 36 years made it worth scaling.
IS THIS YOU?
The right fit.
If you own leadership development at a mid-to-large organization and want development that reaches leaders while they are making real decisions, PACER was built for you and the senior leaders you support.
"Rich's expertise in business profoundly impacted our company's growth and success."
— Steve Vanbibber, former owner & CEO, Precision Assembly.
"Rich exudes confidence and the authority of over five decades of front-line experience working with and coaching leaders. He shares a wealth of practical wisdom in every interaction."
— Tim Stroshine, VP Property Management, GLC Corp.
The decision on your leaders' desks deserves a clear path forward.
Start with the recorded methodology session. It shows exactly how the PACER models work, why most leadership support fails at the moment leaders need it most, and what it looks like when structured thinking finally meets a real problem. Watch it whenever you have the time — no sign-up, and the chapters let you skip to what you need.
Your team is unique. We fit our organizational memberships to your needs.
When you submit the form, we'll connect with you to understand your goals.
Let's Talk
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